Start your growth with system

RevOps, done right.
Tools second.

We're a RevOps consultancy — not a HubSpot reseller. We diagnose your revenue engine, recommend the right stack for your stage, and build the data layer that makes every team accountable to the same number.

Book a RevOps audit See our approach
Tool-agnostic · we'll recommend yours
HubSpot Salesforce Pipedrive GoHighLevel Make n8n + 20 more
12%
+147%
Avg. pipeline lift · 8mo
3
14tools
Stack-agnostic toolbox
150+
RevOps engagements
98%
Clients stay 12mo+
// trusted by revenue teams at 42 companies · €380M ARR under management
TechVentures Series B · SaaS
Northbound B2B · Logistics
Foglia&Co PE · Holding
Verdant Labs Climate · Series A
Cassia Health Healthtech
Mercato.io Marketplace
Officina B2B · Tools
Lumen AI · Series B
Our Approach

We pick the tool. You pick us.

Most agencies sell what they can install. We sell what makes you grow — even when that means a different stack than we'd prefer to implement.

Tool-led agency

"We're a HubSpot Diamond Partner."

The agency picked the tool first. Now every problem looks like one their stack can solve. Migrations are scoped to fit billable hours, not your roadmap.

Recommendation = whatever they resell
Implementation-first, strategy bolted on
Success = software live, not revenue moved
Value-led consultancy

We're your RevOps partner.

We start with your funnel, your data, and your team. The stack is a consequence — chosen to fit your reality, sized to your stage, owned by you.

Stack chosen for your stage and economics
Data architecture before automation
Success = revenue per rep, CAC payback, LTV
Who We Help

Built for B2B SaaS scaling past 5+ reps.

You have product-market fit, a sales team, and a stack that's leaking. We diagnose, re-architect, and turn whatever CRM you run into a real revenue OS.

1 B2B / SaaS RevOps

Sales, Marketing, and CS — accountable to the same number.

Most SaaS teams have three dashboards, four definitions of "lead," and a CRM no one trusts. We unify the data, align the metrics, and rebuild the funnel so your forecast survives the board meeting.

RevOps Audit

Funnel diagnostic, stack rationalization, gap report.

CRM + Data Layer

Migrate, integrate, instrument. One source of truth.

Pipeline + Forecast

MQL→SQL→Won lifecycle, attribution, board dashboards.

Quarterly Optimization

Cohort reviews, experiments, the next bet.

// HubSpot · Salesforce · Pipedrive · Segment · Hex · BigQuery Book a RevOps audit
// also from axenda

Run a local business? We deploy AI agents that book, qualify and follow up.

For dealerships, clinics, agencies and coaches: an AI receptionist on GoHighLevel that picks up out-of-hours calls, reactivates dead leads, and collects reviews — set up in 30 days.

See AI agents
Tool Selection

The right stack depends on you.

We've shipped on all of these. We have opinions. We won't pretend they're interchangeable — but we'll match them to your stage, team, and budget.

CRM
  • HubSpot Default SMB
  • Salesforce Enterprise
  • Pipedrive
  • Attio
  • Zoho
Data + BI
  • Segment CDP
  • Hex · Metabase
  • BigQuery · Snowflake
  • dbt
  • Looker Studio
Marketing
  • HubSpot Marketing
  • Customer.io
  • Webflow · HubSpot CMS
  • Apollo · Clay
  • Loops
AI + Automation
  • Make · n8n
  • OpenAI / Anthropic
  • Zapier
  • Workato
  • Tray.io
The Method

Strategy first. Software second.

Four stages. None of them start with picking a tool. By the time we implement, the decision is obvious — and reversible.

axenda://method/diagnose → compound v2026.q2
STEP_01

Diagnose

Audit your funnel, stack, and data. Find where revenue is leaking before we touch a tool.

Deliverable: RevOps audit · gap report
STEP_02

Architect

Design the data model, the metric tree, and the lifecycle that fits your motion — not a template.

Deliverable: Metric tree · data spec
STEP_03

Implement

Pick the stack, build it, migrate cleanly. We integrate, you own the system end-to-end.

Deliverable: Live CRM · automations · dashboards
STEP_04

Compound

Iterate on the numbers that move the business. Quarterly reviews, monthly experiments.

Deliverable: QBR · forecast · roadmap
Why Data First

"A CRM doesn't make you data-driven. Knowing the question you're trying to answer does. We build the question, then the system that answers it."

01
Define the metric tree before the schema

Revenue → pipeline → conversion → activity. Every team owns a node. Every dashboard is a leaf.

02
Instrument once, automate forever

One source of truth across CRM, CDP, and warehouse. Automations subscribe to events — they don't define them.

03
AI agents where the math works

We deploy agents on the workflows where ROI is provable: booking, follow-up, qualification, review collection.

// revenue.metric_tree live
Pipeline created +147%
Lead → SQL rate +62%
Sales cycle (days) −38%
CAC payback −5.2mo
Rev / rep +89%
updated 4m ago · n=42 clients 12mo avg
Proof

Numbers that moved the business.

Not vanity metrics. The ones your CFO checks before the board meeting. Three stories — same playbook, different stacks.

+147%
avg pipeline lift
8mo · n=12 SaaS clients
−38%
sales cycle
Series A→C cohort
2.4×
lead → SQL conversion
after data layer rebuild
€8.4M
pipeline added
2024 across portfolio
TechVentures Italia
Series B SaaS · Milano · 28 reps
Case 01

From 4 dashboards and zero trust to one number the board believes.

Before

Pipedrive + HubSpot Marketing + a Google Sheet "forecast." Three definitions of MQL. The CFO and the VP Sales were arguing about pipeline at every QBR.

What we did

Kept Pipedrive (told them to). Built the metric tree, instrumented Segment, piped to BigQuery, rebuilt the lifecycle in dbt. One forecast model. Owned per-team.

Result · 8 months

Pipeline +147%. Forecast accuracy from ±28% to ±6%. They re-hired us for the next quarter, and the next.

+147%
Pipeline created
−22d
Sales cycle
±6%
Forecast accuracy
+89%
Revenue / rep
"First agency that started with our metrics, not their stack. They told us to keep Pipedrive — then built the data layer that made it actually answer questions." — Marco Rossi · CEO, TechVentures Italia
Northbound Logistics
B2B SaaS · 12 reps
€2.1M
net-new ARR · 6 months

Migrated from Salesforce-they-couldn't-afford to HubSpot Enterprise. Rebuilt outbound. Implemented Clay + Apollo. Cycle dropped 41%.

  • Lead → SQL+118%
  • CAC payback−5.2mo
  • Win rate22% → 34%
Verdant Labs
Climate · Series A
3.8×
qualified demos · 90 days

Founder-led GTM hitting a ceiling. Built the SDR playbook, instrumented the funnel, and gave them a forecast they could actually take to the next round.

  • Demo → Won+62%
  • Pipeline / mo4× ↑
  • Series B raised✓ closed
// 18 more case studies in our portfolio · NDA-protected Request the deck
Free · 30 minutes · No deck

Show us your funnel.
We'll show you where it's leaking.

Book a working session with a senior consultant. We review your stack, your last 90 days of pipeline, and we leave you with three concrete moves — whether you hire us or not.

Book a RevOps audit Download our framework
// what you'll leave with
A diagnosis of your top funnel leak
A tool-stack rationalization, no upsell
Three moves your team can ship next week
A 90-day roadmap if you want one