HubSpot built around your process
You have a CRM, but nobody uses it? We set it up around how your team really works.
Explore HubSpot services ↗HubSpot for B2B companies · Solutions PartnerMore revenue from the requests
More revenue from the requests
you already get.
We implement and optimise CRMs for B2B companies of 10 to 200 people, even starting from Excel or another CRM.
Requests assigned, quotes followed up and deals with a clear next step.
- 45 minutes on your numbers
- No CRM access
- 3 priorities + economic impact
- No purchase obligation
Teams that have worked with Axenda
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Illustrative example: a website request reaches HubSpot, is assigned to a sales rep and already has its follow-up booked.
Demo
Want to apply this flow to your team?Book the free analysis
Illustrative example: a website request reaches HubSpot, is assigned to a sales rep and already has its follow-up booked.
Illustrative example: a website request reaches HubSpot, is assigned to a sales rep and already has its follow-up booked.
Good morning, Maya
Breeze found 3 companies ready for a call.
The data agent found companies to review
- GulfTech SystemsTechnology · Last signal: today
- Crescent LogisticsLogistics · Last signal: yesterday
- Meridian LegalLegal services · Last signal: 2 days ago
- Palm Real EstateReal estate · Last signal: 3 days ago
- Harbour AdvisoryB2B services · Last signal: 4 days ago
Complete today’s priority taskGo to tasks ↗
Call GulfTech Systems before 11:00
HighThey requested a quote through the website. Breeze has prepared the context and three questions for the call.
View details
Contacts
Demo| Company | Source | Stage | Owner | |
|---|---|---|---|---|
| GTGulfTech SystemsB2B | Pricing request | Ready for review | AX | |
| CLCrescent LogisticsB2B | Demo request | Ready for review | AX | |
| MLMeridian LegalB2B | Inbound form | Ready for review | AX | |
| PRPalm Real EstateB2B | Email enquiry | Ready for review | AX | |
| No results | ||||
Your agents prepare the work. Your team approves it.
Each agent can be paused or activated, while sensitive actions remain subject to human review.
- Breeze AssistantAnswers and preparation inside the CRMHuman reviewCall brief readyActive
- Prospecting AgentResearch and outreach draftsHuman review3 accounts ready for reviewActive
- Customer AgentQualification with human handoffHuman reviewRequest qualifiedActive
- Data AgentCustomer and account researchHuman reviewAccount summary readyActive
Sales dashboard
ShareConversion funnel⋯
- Leads186
- MQL92
- SQL41
- Opportunities18
- Customers6
Won by month⋯
MayJunJulAugSepOct
Close rate
33%+4 pts vs previous periodLead sources
- Website38%
- Referrals22%
- Events18%
- LinkedIn14%
- Other8%
Today, in many B2B companiesRequests come in.
Requests come in.
Then they get lost along the way, and the revenue with them.
Not for lack of effort: there is no system saying who does what, and when.
- Monday
The website request sits in someone’s inbox. Meanwhile the customer calls a competitor.
- Wednesday
The quote went out. Nobody follows up, because nobody knows it is their job.
- Friday
The owner asks where the deals stand. The answer is in an Excel file from three weeks ago.
What changes with AxendaFrom first contact to revenue,
From first contact to revenue,
all in HubSpot.
Whether you need to choose a CRM, move off Excel or get your current one used again, we start from what does not work today.
Marketing and sales aligned
Leads come in but nobody calls them back? We set clear rules on who does what, and when.
Explore RevOps ↗- MarketingQualified lead (MQL)
- Handoff within 24 hours
- SalesOpportunity (SQL)
- Won → onboarding
- Customer successActive customer
Clean, connected data
Contacts spread across Excel, email and your ERP? We migrate, clean and connect them.
- Lifecycle definitionsDefined
- Required CRM propertiesRequired
- Approved data sourcesApproved
AI prepares. Your team approves.
Breeze Assistant and Agent Hub prepare research, qualification and calls. Your team approves.
See AI with team control ↗- 1AI prepares
- 2Your team reviews
- 3The CRM updates
Approval queue4
BBreeze AssistantCall brief readyTo approvePProspecting Agent3 accounts ready for reviewTo approveCCustomer AgentRequest qualifiedTo approveDData AgentAccount summary readyTo approveNothing goes out without approval
Who got there alreadyThe work is visible.
The work is visible.
Clients describe the change.
Real testimonials and numbers taken from the client’s CRM.
B2B SaaS tech · SDR pipeline
+107% sales opportunities per month. 13.5 (was 3.9) opportunities per 100 new contacts.
From an unreadable pipeline to a process everyone can see.
“Today we immediately see how many leads enter, how many are qualified and how many become won or lost.”
Quotadamo Falegnameria
From Excel and scattered notes to an organized CRM.
“I used to manage contacts on scattered notes. Now everything is organized.”
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CRM + onboarding
- Data model
- Pipeline
- Forms
- Automation
The right foundations from day one.
HubSpot from scratch, in one system.
Want to see where your process stalls?
Monthly averages Jan–Jun vs Aug–Sep 2026 · client HubSpot data
How we get there: the Axenda methodA CRM project in four phases.
A CRM project in four phases.
Each phase has a result you can see.
We start from what does not work today: unanswered requests, an ignored CRM, reports nobody reads. Then we build the system around how you sell.
- 01
Free analysis
45 minutes on your numbers, no CRM access: we find where requests and quotes stall.
3 priorities + economic impact - 02
Design
We define pipelines, properties, rules between marketing and sales, and the reports the owner needs.
CRM design + shared rules - 03
Implementation and migration
We configure HubSpot, migrate data from Excel, your ERP or an old CRM and connect the integrations. Where it helps, we add AI with team approval.
CRM configured + data migrated - 04
Adoption and measurement
We train the team by role, follow usage for 30 days and measure results at 90 days.
Training + dashboard + 90-day review
It always starts with the free analysis, on your numbers.
Book the free analysis ↗Who does itWho works on your project.
Who works on your project.
One contact, five skills.
A HubSpot Solution Architect stays with you from the analysis to go-live, together with a project manager, data engineer, AI automation engineer and QA engineer.
HubSpot Solutions Partner
CRM · RevOps · Breeze Assistant · Agent Hub · integrations · adoption
WHO WORKS ON YOUR PROJECT
The Axenda team
HubSpot Solutions Partner · RevOps + AI
Your first conversation is with a HubSpot Solution Architect from our team. We begin with your team’s work: how leads arrive, which data is needed, where AI can assist and when a person must decide.
- HubSpot Solution Architect
- Project Manager
- Data Engineer
- AI Automation Engineer
- QA Engineer
HubSpot,
straight answers.
What we implement, how we work, timing and cost.
Have another question? Email us ↗What do you do for a company using HubSpot?
We design and improve HubSpot for B2B teams: CRM structure, pipelines, automation, data and the handoffs between marketing, sales and customer success.
What happens on the first call?
It is the free analysis: 45 minutes by video call on your aggregated numbers, with no CRM access. You leave with the 3 places where you lose the most, a first euro estimate and the recommended next step.
Can you implement HubSpot CRM from scratch?
Yes. We implement the data model, pipelines, permissions, automation, integrations and team adoption around your actual process.
How do you use AI inside HubSpot?
We implement Breeze Assistant and Agent Hub use cases that prepare research, qualification, calls and CRM updates. A person on your team approves every sensitive step.
How much does a project cost?
It depends on how much data needs migrating and cleaning, how many people use the CRM and which integrations you need. The analysis is free; after the diagnostic you get a fixed-scope proposal. HubSpot licences are separate and sized to what you actually need.
How long does a project take?
First actions on stalled revenue start within 14 days. Go-live usually comes in 30 to 60 days, depending on data quality, migration and integrations. We measure results at 90 days.
How much work is needed from our team?
One internal contact for decisions, the kickoff workshops and the review before go-live. We do the setup, migration and testing, then train your team by role.
What happens after go-live?
30 days of adoption monitoring with your team. After that, if you want, ongoing optimisation and support.
Who will work with our team?
A dedicated team: a HubSpot Solution Architect, a Project Manager, a Data Engineer, an AI Automation Engineer and a QA Engineer. Your team keeps one point of contact for the whole project.
The first step: a free 45-minute analysisHow much revenue stalls
How much revenue stalls
in your process today?
In 45 minutes, on your numbers and with no CRM access, we find the 3 priorities to fix and estimate what they are worth in euros.
Video call · 45 minutes · free, no purchase obligation
WHAT YOU TAKE AWAYThree things to fix.
Three things to fix.
A first euro estimate.
- The 3 places where requests and deals stall
- A first euro estimate, on your numbers
- The recommended next step, no obligation
The Axenda teamHubSpot Solutions Partner · RevOps + AI
- Typical timeline
- Go-live in 30-60 days, first actions within 14
- Your team’s time
- One contact for decisions and reviews: we do the setup and migration
- Licences and services
- HubSpot licences are separate from our fee
- After go-live
- 30 days of adoption support, then ongoing support if you need it