HubSpot built around your process
CRM, pipelines, permissions, automation and reporting configured around how your team actually works.
Explore HubSpot services ↗RevOps + AI on HubSpot
Every lead followed up on time, with the context already prepared.
We design AI agents inside HubSpot for B2B teams of 10 to 200 people. AI qualifies requests, prepares calls and updates the CRM. A person on your team approves every step.
30 minutes. Leave with your first AI use case and the data you need to switch it on.
Illustrative demo of the Axenda RevOps + AI method. It is not a client dashboard or a forecast of results.
Demo
Want to apply this flow to your team?Book the free audit
Illustrative demo of the Axenda RevOps + AI method. It is not a client dashboard or a forecast of results.
Illustrative demo of the Axenda RevOps + AI method. It is not a client dashboard or a forecast of results.
Good morning, Maya
Breeze found 3 companies ready for a call.
The data agent found companies to review
- GulfTech SystemsTechnology · Last signal: today
- Crescent LogisticsLogistics · Last signal: yesterday
- Meridian LegalLegal services · Last signal: 2 days ago
- Palm Real EstateReal estate · Last signal: 3 days ago
- Harbour AdvisoryB2B services · Last signal: 4 days ago
Complete today’s priority taskGo to tasks ↗
Call GulfTech Systems before 11:00
HighThey requested a quote through the website. Breeze has prepared the context and three questions for the call.
View details
Contacts
Demo| Company | Source | Stage | Owner | |
|---|---|---|---|---|
| GTGulfTech SystemsB2B | Pricing request | Ready for review | AX | |
| CLCrescent LogisticsB2B | Demo request | Ready for review | AX | |
| MLMeridian LegalB2B | Inbound form | Ready for review | AX | |
| PRPalm Real EstateB2B | Email enquiry | Ready for review | AX | |
| No results | ||||
Your agents prepare the work. Your team approves it.
Each agent can be paused or activated, while sensitive actions remain subject to human review.
- Breeze AssistantAnswers and preparation inside the CRMHuman reviewCall brief readyActive
- Prospecting AgentResearch and outreach draftsHuman review3 accounts ready for reviewActive
- Customer AgentQualification with human handoffHuman reviewRequest qualifiedActive
- Data AgentCustomer and account researchHuman reviewAccount summary readyActive
Sales dashboard
ShareConversion funnel⋯
- Leads186
- MQL92
- SQL41
- Opportunities18
- Customers6
Won by month⋯
MayJunJulAugSepOct
Close rate
33%+4 pts vs previous periodLead sources
- Website38%
- Referrals22%
- Events18%
- LinkedIn14%
- Other8%
Teams that have worked with Axenda
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01 / HUBSPOT · REVOPS + AIOne operating system.
One operating system.
Clear work for every team.
We connect process, data and AI inside HubSpot, with explicit ownership and human approval where it matters.
RevOps that clarifies handoffs
Shared definitions, visible ownership and clear rules between marketing, sales and customer success.
Explore RevOps ↗Reliable context for people and agents
We clean and connect the information needed to prepare work safely.
AI prepares. Your team approves.
Breeze Assistant and Agent Hub support research, qualification, call preparation and CRM updates without hiding the decision from your team.
See AI with team control ↗Breeze AssistantAnswers and preparation inside the CRM
Call brief readyHuman review requiredProspecting AgentResearch and outreach drafts3 accounts ready for reviewHuman review requiredCustomer AgentQualification with human handoffRequest qualifiedHuman review requiredData AgentCustomer and account researchAccount summary readyHuman review required02 / CLIENT EXPERIENCEThe work is visible.
The work is visible.
Clients describe the change.
Different contexts, concrete operating problems and qualitative outcomes—without invented metrics.
QANONIAH · B2B LEGAL TECH
From a difficult-to-read pipeline to a shared sales process.
- Starting point
- The inbound SDR pipeline did not provide a reliable view of qualification and sales handoff.
- What we changed
- We rebuilt attribution, the SDR pipeline and daily work in HubSpot.
- What changed
- The team can distinguish incoming, qualified, handed-off, lost and won leads.
Client testimonial · qualitative outcomeBefore, we could not even measure our sales process properly. Today we immediately see how many leads enter, are qualified, pass to sales, and become lost or won.
«I used to manage contacts and customer requests on scattered notes. Now everything is organized and I can monitor every stage of the contact precisely.»
The right foundations from day one.
HubSpot configured from scratch: data model, properties, pipeline, forms and core automation in one system.
CRM + onboarding03 / THE METHODStart with the real work.
Start with the real work.
Then choose the right agent.
Each phase makes clear what the system does, what AI prepares and what remains with your team.
- 01
Diagnosis
We examine the funnel, repetitive work, tools and data to identify friction and viable AI use cases.
Process map + AI opportunities - 02
Design
We define data, instructions, access, quality criteria and human handoffs.
Blueprint + guardrails + handoff - 03
Implementation
We configure HubSpot, Breeze Assistant, agents, workflows and integrations, then test real scenarios.
CRM + agents + automation - 04
Adoption and measurement
We train the team and review quality, usage and human approvals to improve the system.
Playbook + dashboard + review
The starting point is the process you use today.
Discuss it in 30 minutes ↗04 / PEOPLE BEHIND THE SYSTEMAI applied to the process.
AI applied to the process.
Clear human accountability.
Axenda helps B2B teams design RevOps processes and implement HubSpot and its AI tools through operational consulting, data architecture and technical delivery.
HubSpot Solutions PartnerView the official directory profile ↗CRM · RevOps · Breeze Assistant · Agent Hub · integrations · adoption
YOUR FIRST CONTACT
Akram Hussein
Axenda · HubSpot, RevOps + AI
Your first conversation is with Akram Hussein. We begin with your team’s work: how leads arrive, which data is needed, where AI can assist and when a person must decide.
info@axenda.it ↗05 / BEFORE ACTIVATING AIThe right agent.
The right agent.
On the right process.
Three practical checks before adding AI to your CRM.
Which work should improve?
Choose an observable task: prepare a call, research an account, qualify a request or update the CRM. Define its input, output and owner.
Build the process first ↗Is the context reliable?
An agent depends on properties, conversations, documents and permissions. Approved sources determine the quality of its work.
Strengthen the CRM data ↗When does a person step in?
Set reviews, exceptions and handoffs before launch. The team must see what the agent prepared and approve sensitive actions.
Explore Agent Hub ↗QUICK CHECK · 3 QUESTIONS
Is your process ready for an agent?
Answer for one specific task. No data is collected.
PROCESSDoes the task have a defined input, output and owner?
DATAAre the CRM properties and sources complete enough for this task?
CONTROLIs it clear who reviews the agent’s work and when it hands off to a person?
Answer all three questions to see where to start.
Ready for a first agent
Process, data and control are clear enough to test one bounded use case with human review.
Book the free audit ↗Fix the data first
The work is defined, but the agent would use incomplete context. Clean and connect the CRM sources first.
Book the free audit ↗Start with the process
Define an observable task with inputs, outputs, ownership and human handoffs before activating AI.
Book the free audit ↗HubSpot and AI,
straight answers.
What we implement, how we work and what a project costs.
Have another question? Email us ↗What do you do for a company using HubSpot?
We design and improve HubSpot for B2B teams: CRM structure, pipelines, automation, data and the handoffs between marketing, sales and customer success.
Can you implement HubSpot CRM from scratch?
Yes. We implement the data model, pipelines, permissions, automation, integrations and team adoption around your actual process.
How do you use AI inside HubSpot?
We implement Breeze Assistant and Agent Hub use cases that prepare research, qualification, calls and CRM updates. A person on your team approves every sensitive step.
How much does a project cost?
Projects start with a RevOps Diagnosis, from €1,500. The proposal depends on the teams involved, the condition of the CRM and the integrations required.
Do we need clean data before starting?
Not perfect data. We assess what is usable, what must be corrected and which sources an agent may access before implementation.
Who will work with our team?
You will speak directly with Akram Hussein, who personally oversees every project.
REVOPS + AI AUDIT · 30 MINUTESFind the first AI use case
Find the first AI use case
worth activating.
We identify where the pipeline loses value, which work an AI agent can prepare and the data needed to activate it.
Video call · 30 minutes · no purchase obligation
YOUR REVOPS + AI AUDITOne use case.
One use case.
A clear next step.
- The repetitive work to examine
- The data and guardrails required
- The next practical step for your team
Akram HusseinAxenda · HubSpot, RevOps + AI